Bawabat Al Sharq

February 27, 2011

Baniyas signs up Landmark Group for Bawabat Al Sharq Mall

5, 345 Sq m for 6 Retail Outlets and 1 Restaurant

Abu Dhabi, UAE, February 27, 2011: Baniyas Investment and Development Company (BID) – the investment arm of the Bani Yas Sports Club – has announced its agreement with Landmark Group, one of the region's leading retail and hospitality conglomerates, to open a total of 7 new outlets at Bawabat Al Sharq Mall, the first of its kind mall in Baniyas City.

Occupying over 5, 345 Sq m of retail space, Landmark Group will unveil the world’s most recognized brands at Bawabat Al Sharq Mall. Aside from Centerpoint, a destination store, which brings together the Group’s core retail brands Babyshop (one-stop destination for kids between 0-12 years), Shoe Mart (multi-brand footwear and accessories store), Splash (multi-brand fashion retailer) and Lifestyle (home décor, fashion accessories, beauty products, gifts and much more), the Landmark Group will also open outlets for Max (value fashion and footwear store), Shoexpress (value footwear and accessories store) and restaurant brand Zafran , which will add to the dining experience at the Mall.

In his commentary, Wael Tawil CEO of Baniyas Investment and Development Company said, “Bawabat Al Sharq Mall will be the centre of excellence of BAS and a true reflection of our culture, offering the best shopping and entertainment experiences to our discerning customers. We have been extremely selective in choosing our tenants and outlets as we want the residents of Bawabat Al Sharq and the visitors of our mall to get only the best available options. Our tie up with Landmark Group is aligned with our commitment to provide the perfect mix at the first of its kind destination mall in Baniyas.”

Manu Jeswani, Director - Landmark Group said, “Our association with Baniyas Investment and Development is a step in the direction of our growth strategy. Bawabat Al Sharq Mall is expected to be the ideal destination for lifestyle shopping, offering the residents of Baniyas and its surrounding areas an easy access to the most reputed retail outlets. Our presence at the mall perfectly fits our brand portfolio and matches with our concepts as well. We are looking forward to a mutually beneficial partnership with Baniyas Investment and Development Company."

The unique Bawabat Al Sharq Mall will host over 339 prime retail shops and facilities spread across two floors and covering 70,000 square meters of gross leasable area. It will also feature Souk Al Megnas, a distinctive traditional souk covering 4,500 square meters. Inspired from local culture, Souk Al Megnas will be a centre of attraction for a huge variety of customers and will cater to their diversified needs providing them with a unique shopping and dining experience with a variety of coffee shops and restaurants, falconry and hawking collection shops, along with the traditional wear, jewellery, Arabic perfumes and souvenir shops.

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